TOUMA METHOD
The framework

FRAMEWORK

The complete curriculum behind 1:1 advisory, Power Sessions, and Group Training. Each topic is a module — covered in full across the 3-month engagement, or selectively in single sessions.

Index14 modules

  1. Mindset, Identity, State & Frequency

    Emotional control, discipline, confidence, resilience, personal standards. You don't become great when you get the listings — you get the listings because you've already become great in the background.

  2. Time & Execution

    Time blocking, prioritisation, daily structure, eliminating distractions, consistent execution.

  3. The Winning Week (Your Commitment List)

    Non-negotiables, weekly structure, lead measures, activity targets, accountability, standards.

  4. Market and Product Knowledge

    Local awareness, comparable sales, price positioning, buyer behaviour, market storytelling.

  5. Buyer Work

    Buyer qualification, understanding motivation, creating urgency, matching buyers, follow-up control.

  6. Prospecting, Database & Pipeline Management

    Call opening, tone and energy, conversation control, booking appointments. Database building, categorisation, follow-up structure, pipeline visibility, re-engagement.

  7. Appraisals

    Appointment structure, questioning, rapport, authority, conversation control.

  8. Listing Presentation

    Presenting strategy, explaining process, demonstrating value, building trust, winning the business.

  9. Campaign & Vendor Management

    Managing expectations, controlling communication, delivering feedback, handling emotions, maintaining momentum.

  10. Negotiation

    Creating competition, emotional control, timing and silence, price anchoring, closing.

  11. Follow-up & Deal Progression

    Speed, consistency, pipeline movement, re-engaging opportunities, maintaining momentum.

  12. Objection Handling

    Anticipating resistance, staying in control, reframing concerns, lowering pressure, moving conversations forward.

  13. Personal Profile, Promotion & Community

    Personal exposure, positioning, consistency, local presence, strategic relationships.

  14. Communication & Leadership Mastery

    Questioning, listening, conversation control, reading people, influencing decisions.

Set in Helvetica Neue. Fourteen modules. The complete Touma Method curriculum.

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Touma Method · The Framework · Fourteen Modules