Both Sides Podcast — Episode 57
Charles Touma has been the No. 1 selling agent in Redfern since 2007 — recognised by his peers and for his work in industry training and coaching.
Both Sides puts two perspectives on the same table. In Episode 57, Charles Touma takes the agent's chair — but the conversation keeps circling back to the harder question: not how you get to number one in a market like Redfern, but how you stay there for the better part of two decades.
The answer he keeps returning to isn't a tactic. It's a standard you don't lower when the market does. Charles walks through what that looked like in practice — the database he still maintains by hand, the vendor conversations he refuses to outsource, and the decision to start coaching other agents without ever stepping off the floor himself.
It's the long view from someone still doing the work. Listen above.