Domain — 90 Seconds with Charles Touma

Domain gave Charles ninety seconds. He spent them on the one idea everything else hangs off: people over property, always.

It sounds like a slogan until you watch how literally he means it. The property is the reason for the first call. The person is the reason there's a second, a third, and a referral two years after settlement. Get that order wrong and you have a transaction. Get it right and you have a database that compounds for a decade.

Ninety seconds, one principle, no filler. Watch above.