TOUMA METHOD
( JOURNAL )20 May 2026Charles ToumaTM.JOURNAL 2605 003

Thinking Outside the Box — #26 Charles Touma

Gavin Rubinstein sits with Charles Touma to discuss his success in the Surry Hills market.

Thinking Outside the Box is Gavin Rubinstein's show — and in episode #26 he hands the floor to Charles Touma. The conversation goes past the leaderboard. Gavin wants the mechanics: how Charles became the number-one agent in his core market and stayed there, and why he kept selling while he built a coaching practice on top of it.

What surfaces is the part most agents skip — the standards underneath the numbers. Identity before tactics. The discipline of staying on the floor instead of coaching from the sideline. How you hold a price, hold a vendor, and hold yourself to the same brief on a quiet week as on a busy one.

It's a working conversation between two people who actually do the job. Listen above.

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